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Anyone can start streaming by holding up a phone. Once you start adding in multiple camera angles or screen-in-screen options for gaming, it gets more complex. Samantha started small with her Xbox One and Microsoft Kinect but now has a dedicated PC and webcam. Milk N Cooks use OBS Studio, open-source software for streaming. They have a Samson Go Mic and a Logitech webcam to capture their set. "Tomás' Test Kitchen" is even more elaborate. "From what we know, we are the only multicamera live cooking show in existence right now that actually produces biweekly," Tomás says. He hosts and cooks alongside a guest chef. Producer Felicia Williams oversees recordings. Brown Hughes is director of production and reads out comments during the show.

Three Sony A7S cameras capture multiple perspectives: a wide main shot, an overhead for food preparation and a side shot, Combined with the warm glow from Ikea track lights, an old Leica lens on the main camera ensures the kitchen doesn't look like a sterile film set, Each camera produces a 4K stream fed into a Blackmagic ATEM Production Studio switcher while Williams uses an iPad app to switch camera angles, An Atmos box records and downgrades the stream 1 million iphone case to 1080p; then it is sent through two HDMI splitting boxes and out through encoders, which convert the video into a format ready for Facebook..

Behind the scenes at "Tomás' Test Kitchen."Ten seconds before "Tomás' Test Kitchen" goes live, the room goes silent as a timer counts down to zero. Tomás springs into action and wastes no time by jumping straight to the cooking. Unlike a traditional TV show, there's no real time constraint on live broadcasts so it's not uncommon to see a stream running for hours at a time. "Longer streams allow you to reach out to different people in all different time zones," says Samantha. When you stream is also important to maximizing viewers, with her late-night gaming sessions from midnight to 5 a.m. attracting a bigger audience than the more saturated 7:30 p.m. time slot.

"On Facebook, people will watch our shows [after we finish]," says Tomás, with replays gathering between 2,000 and 4,000 viewers, Milk N Cooks have a dedicated audience of an average of 80 to 100 people who watch at least an hour each week, with many more dropping in over the course of their sets, But they caution against going live just for the sake of it, "Stream with a purpose … make sure that you're enjoying yourself and you're natural and relaxed," says James, Daniel Danker, product director for Facebook Live, says interactivity is key to a successful broadcast, "People comment more than 10 times more on live videos than nonlive videos, so interacting with your audience by responding to comments, or even inviting guests into the broadcast with you, can help viewers feel like they're really a part of the experience."Even though 1 million iphone case short-form video on platforms like Snapchat caters to modern attention spans, Tomás reckons viewers will always have an appetite for real-time storytelling..

"There's something very immediate and authentic about that that can't be reproduced in any other way," he says as the hourlong broadcast finishes up for the night. "I don't know many people who are saying, 'That one 60-second Tasty video, it changed my life!'"This story appears in the fall 2017 edition of CNET Magazine. For other magazine stories, click here. The Smartest Stuff: Innovators are thinking up new ways to make you, and the things around you, smarter. iHate: CNET looks at how intolerance is taking over the internet.